Code of Ethics

Back-in-front coaches will always:

  • conduct themselves to the highest integrity, ethics, accountability and responsibility
  • treat clients and potential clients with dignity and respect
  • operate under the highest levels of confidentiality, as per the coaching agreement
  • recommend different coaches or resources if they will be more advantageous to the client
  • make claims or implications of outcome only when they can be demonstrated or guaranteed
  • represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud
  • make clearly stated commercial agreements with clients and potential clients that are fair, will respect all parties and include the expectations of both parties
  • obtain written permission from clients and potential clients before releasing their name as referees, or releasing any other confidential information, unless so required by law
  • maintain the good reputation of the coaching profession
  • avoid all conflicts of interest and advise the client on the risk of conflict if a relationship moves beyond coach/client situation
  • refrain from offering professional information or advice known to be confidential, misleading or where accuracy is beyond the coaches competence to assess
  • endeavour to enhance public understanding and acceptance of the coaching profession
  • avoid coaching minors without the express permission of their parent, guardian, teacher or sports coach as appropriate
  • comply with all the laws and by laws of the UK or country in which the client is based
  • comply with requirements of legal advertising boards in the country in which they operate e.g. UK Advertising Standards Authority
  • comply with all other elements of The Coaching Academy‚Äôs code of ethics (a copy of which is available on request).